When Konrad walked into the tank to pitch his Madkon foldable braai-stand, it seemed he was on to a winning idea for the perfect market. Braais are a big part of South African culture, and nothing could be more perfect than being able to get one going anywhere. Then Konrad threw a wrench in the works by declaring that his strategy was to export his invention for sale in the American market. That seemedreally odd, considering how passionate South Africans are about their braais. Which is better, anyway? An American BBQ or a South Africa braai?
I'm sure there are lots of campers in SA who would want a flat-pack braai ? Why US ? #SharkTankSA
— Bianca (@BiancaJI) November 13, 2016
Although the idea is generally the same, there are some differences between a barbecue and a braai.
Wood/Charcoal vsGas
In South Africa, a braai revolves around a fire. Men try to prove their mettle by showing they can get the best, steadiest fire going with wood and charcoal. American barbecues, on the other hand, involved meat being cooked on a gas-fired grill. Don't even mention gas at a South Africa braai!
Anytime is Braai Time
South Africans don't need a special occasion to get a braai going. A Saturday afternoon at home is just as good a reason as Heritage Day or Christmas day. Americans reserve their barbecues for occasions such as Independence Day, Labor Day or Memorial Day.
Konrad may have missed a great opportunity for a successful business by shooting for an American market when the marketat home is the best for his product. Madkon braai or not, South Africans will continue to braai!
