Chipotle Introduces Responsibly Sourced Apparel Collection, Including Upcycled Avocado Dyed Line
NEWPORT BEACH, Calif., Aug. 3, 2020 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it is launching Chipotle Goods, which includes a responsibly sourced apparel collection made with organic cotton, and branded accessories available exclusively for Chipotle Rewards members. The collection will feature an open-looped line of Chipotle apparel, dyed with upcycled avocado pits from its restaurants as well as branded unisex gear. All profits from the collection will go toward supporting organizations that arefocused on making fashion or farming more sustainable.
Today Chipotle Rewards' 15 million members will have first access to the collection by using a special password shared via email. The Chipotle Goods line will be available for the public beginning August 4. To shop the entire Chipotle Goods collection, fans can visit: ChipotleGoods.com.
A longstanding advocate for social responsibility, Chipotle has supported organic cotton farmers through uniform purchases since 2012, making it one of the largest buyers of Global Organic Textile Standard (GOTS)cotton in the U.S.Chipotle is also one of the largest restaurant purchasers of avocados in the world and is now blending these two ingredients to create a fashionable line of goods. Chipotle, known for its famous six ingredient guac recipe, is left with nearly 300 million avocado pits per year in its restaurants. The company is now upcycling leftover pits from select restaurants to create several natural avo dyed goods. An ink is created when the pits are simmered in water, creating a sustainable, plant-based dye varying in color, that ultimately results in customized apparel and accessories for the brand. Each unique piece from the avo dyed collection requires five avocado pits, equivalent to five orders of guac, depending upon the season and size of the fruit.
"We know people are looking to celebrate their passion for Chipotle, and we set out to create a line of products with the same thoughtfulness, care, and attention to detail that we use in our kitchens," said Chris Brandt, Chief Marketing Officer. "With Chipotle Goods, our fans can get quality items that support sustainable agriculture and represent our mission of cultivating a better world."
Fans can now look as fresh as Chipotle's real ingredients in the versatile collection. Many items in the collection have been created by Loomstate, Chipotle's uniform partner, using materials that reduced waste and water. The collection features subtlybranded details like avocado lined jean jackets or more bold options such as customizable graphic tees, which allows fans to select their ingredients as they do in the restaurant. The line is focused on size inclusivity, gender neutral pieces and features unisex sizingon most products. By purchasing apparel made with organic cotton from Loomstate for its Goods collection Chipotle expects to prevent the use of a significant amount of synthetic pesticides. Loomstate estimates that in 2019 alone, Chipotle's purchase of employee uniforms made with organic cotton prevented approximately 1.7 million pounds of synthetic pesticides from being used.
Chipotle Goods Collection includes:
- Avocado dyed t-shirts, sweatshirts, and tote bags
- Custom Order T-shirts where fans can customize their go-to Chipotle order ingredient by ingredient
- Pocket and statement T-shirts
- Billboard and side-zip Long Sleeves
- Sweatshirts
- Jean Jackets
- Leggings
- Bomber Jacket
- Hats
- Foil Weekender and Gym Bag
- Reusable Chipotle Lunch Bag
- Baby Onesie
- Baby Blanket
- Phone Case
- Water Bottles
- Classic Tote
- Camisole
- Button-up Shirt
- Sock Sets
Chipotle Goods on Depop
As a bonus, on Wednesday, August 5, Chipotle will team up with celebrity superfans to host a special pop-up shop on popular resale site, Depop. Digital stars Natalie Mariduena (@natalinanoel), SpencerX (@iamspencerx), and DevonOnDeck (@devanondeck) will drop customized Chipotle Goods on Depop throughout the day.
Fans can visit Chipotle's Depop site for more updates:
www.depop.com/chipotle
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 2,650 restaurants as of June 30, 2020, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. With more than 91,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. Steve Ells, founder and former executive chairman, first opened Chipotle with a single restaurant in Denver, Colorado in 1993. For more information or to place an order online, visit WWW.CHIPOTLE.COM.
SOURCE Chipotle Mexican Grill, Inc.
For further information: Erin Wolford, (949) 524-4035, MediaRelations@chipotle.com
FAQs
In 2022, Chipotle reached a $20 million settlement with NYC for allegations of violating fair scheduling and sick leave laws for 13,000 employees. Chipotle is on track to create 7,000 jobs nationwide this year amid 250 new restaurant openings.
Where does Chipotle source their avocados? ›
We get most of them from Mexico, but we will shift where we'll get more of them within the next month or so from California. Later in the summer and in the fall, we get them from Peru and Colombia.
Is Chipotle the only national restaurant brand to use no added colors flavors or preservatives in its food? ›
The launch of the campaign follows the recent announcement that Chipotle is the only national restaurant brand without added colors, flavors or preservatives – artificial or natural – in any of the ingredients it uses to prepare its food (except for lemon and lime juice which can be used as preservatives, though ...
Does Chipotle make their guacamole fresh? ›
A Chipotle employee on TikTok just took to the app to share two videos about how Chipotle makes its guacamole, revealing that at least some stores make all of the day's guacamole in one large batch, then store the reserves in the refrigerator until they need more.
Is Chipotle ethically sourced? ›
We are committed to sourcing ingredients that are grown, raised, and harvested with respect for people, animals, and the land. Every choice we make affects the health of the planet. Our environmental sustainability efforts are focused on protecting the environment and supporting the future of farming.
What did they say Chipotle did wrong? ›
As set out in the DPA, some store-level Chipotle employees from the 2015 to 2018 time period reported inadequate staffing and food safety training. Employees also reported pressure to work while sick, even though that was against Chipotle's sick-exclusion policies.
Who supplies avocados to Chipotle? ›
Last year the company served more than 43 million pounds of avocados from Mexico ; the company sources exclusively from Mexico in certain months to ensure the taste and quality of its guacamole is the absolute best. Chipotle also buys avocados from California , Chile and Peru based on peak growing seasons.
How does Chipotle keep their guacamole from turning brown? ›
“Each panned guac gets sealed airtight with Saran Wrap,” he said. “Then it gets lidded, labeled and stored for later use. This process ensures freshness and prevents browning,” he continued.
What does Chipotle do with their avocado pits? ›
The company is now upcycling leftover pits from select restaurants to create several natural avo dyed goods. An ink is created when the pits are simmered in water, creating a sustainable, plant-based dye varying in color, that ultimately results in customized apparel and accessories for the brand.
Is Chipotle owned by McDonald's? ›
The company continued to prioritize its “Food With Integrity” philosophy, emphasizing the use of responsibly-sourced ingredients and naturally-raised meats. In 2006, McDonald divested its stake in Chipotle, allowing the company to operate fully as an independent entity.
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives.
What did Chipotle get in trouble for? ›
LOS ANGELES – Chipotle Mexican Grill, Inc. has agreed to pay a $25 million criminal fine and institute a comprehensive food safety program to resolve criminal charges that it adulterated food that sickened more than 1,100 people across the United States from 2015 to 2018.
Does Chipotle use real avocados? ›
We use only Hass avocados because they're the creamiest, most delicious of all avocado varieties. They're dark green and bumpy on the outside and velvety smooth on the inside, with a high fat content - but the good kind (whew). Every morning we mash the avocados by hand and make batches of guac from scratch.
How does Chipotle peel their avocados? ›
How Chipotle's Autocado works. To prepare avocados using the Autocado, Chipotle employees load up the device with a full case of the ripe fruit. The Autocado can hold up to 25 pounds at one time. Then, the machine vertically orients the avocados, slices them in half and removes their cores and skin.
How do restaurants keep avocados from turning brown? ›
According to Chef Betsy Wiegand of Great White, a coastal-Californian cafe in Venice Beach, California, adding a squeeze of lemon to a cut avocado can help prevent browning. To further preserve its hue, she also emphasizes the importance of storing it completely covered to reduce the oxygen exposure.
What are the allegations against Chipotle? ›
According to the EEOC's lawsuit, beginning in October 2019, a male restaurant manager at the Prattville Chipotle Mexican Grill sexually harassed the employee daily through unwanted sexual advances, sexual comments and sexually offensive conduct, including sexual contact.
Why is Chipotle being boycotted? ›
The trend stems from a desire to boycott Chipotle due to rising prices and shrinking portion sizes at the fast-food restaurant.
What is the GMO scandal with Chipotle? ›
Meanwhile, Chipotle has agreed to pay $6.5 million to settle a class-action suit that accused the fast casual chain of falsely advertising that its food is free of genetically modified ingredients.
What is Chipotle being sued for? ›
Update: Chipotle Ordered to Pay $25 Million Settlement for Tainted Food. Chipotle Mexican Grill has agreed to pay a record $25 million fine to resolve criminal charges that it served contaminated food that sickened more than 1,100 people in the U.S. from 2015 to 2018, according to ABC News.
