Chipotle Mexican Grill Inc Digital Transformation Strategies Report Overview
Chipotle uses emerging technologies as a part of its digital transformation strategies. The annual ICT spending of Chipotle was estimated at $385.5 million in 2023. A major share of this spending is earmarked for acquiring software, network and communications, and hardware from vendors. Chipotle Mexican Grill Inc (Chipotle) is a fast-food chain operator in the US. The company, through its subsidiaries, operates restaurants under the Chipotle brand. It offers tacos, burritos, salads, burrito bowls (a burrito without the tortilla), tortilla chips, fruit and tea drinks, sodas, and organic milk, beer and margaritas. The company claims that its food is made of whole, unprocessed ingredients and is free-from added colors, flavors, or other additives.
| Total ICT Spending 2023 | $385.5 million |
| ICT Spend by Function | Communications, Data Center, Network, Application, End-User Computing, Service Desk, and Management |
| ICT Spend by Channel | Internal Development and Maintenance, Technology Vendors (Direct), Local Resellers, Telcos, ICT Services Providers/Consulting Firms, Specialist Outsourcers, and Systems integrators |
| External ICT Spend by Segment | ICT services, Software (including Cloud SaaS), Hardware (including Cloud Iaas), Network and communications, Consulting, and Others |
| Technology Theme Focus | Artificial Intelligence, Big Data, Blockchain, Cloud, and Cybersecurity |
The Chipotle Digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. Information included in these reports are sourced from a mix of our very own internal database and authentic secondary research links such as company’s annual report, presentations, press releases etc. The report covers overview of the company, its digital transformation strategies, technology focus areas, technology initiatives, technology introductions, partnerships, investment, ICT spending among others.
Digital Transformation Strategies
Chipotle is tapping the power of emerging technologies to improve its operations. For instance, the food chain operator uses a digital food safety management tracking system that offers real-time end-to-end visibility across its supply chain and improves stock recovery process and has piloted the AI kitchen assistant Chippy to enhance operational efficiency. It also leverages AI and machine learning (ML) systems, to monitor ingredient levels in real-time and notifies crew on how much to prep, cook, and when to start cooking, while it automatically populates real time production planning for each restaurant.
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Chipotle Technology Theme Focus
Chipotle is utilizing number of emerging technologies including artificial intelligence, big data, cloud, blockchain, and cybersecurity to enhance operational efficiency and product offerings.
Chipotle Technology Focus
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Chipotle Technology Initiatives
Chipotle has been involved in several strategic technology partnerships and collaborations, technology developments and roll outs over the past few years. For instance, Chipotle extended its collaboration with Adobe to transform fast casual dining experience with digital services and targeted personalization. Chipotle has been leveraging Adobe Creative Cloud and Adobe Experience Cloud apps to design content which is served to consumers across web and mobile channels. This helped increase digital sales and digital orders. This partnership will accelerate online ordering, and makes it easier, and more customizable.
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Chipotle ICT Spend by Function
- Communications
- Data center
- Network
- Application
- End-user computing
- ITC Service desk
- Management
Chipotle ICT Spend by Function, 2023 (%)
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Chipotle ICT Spend by Channel
- Internal development and maintenance
- Technology vendors (direct)
- Local resellers
- Telcos
- ICT services providers/Consulting firms
- Specialist outsourcers
- Systems integrators
Chipotle ICT Spend by Channel, 2023 (%)
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Chipotle External ICT Spend by Segment
- ICT services
- Software (including Cloud SaaS)
- Hardware (including Cloud IaaS)
- Network and communications
- Consulting
- Others
Chipotle External ICT Spend by Segment, 2023 (%)
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Scope
This report provides:
- Insight into Chipotle ‘s technology activities.
- Insights of its digital transformation strategies and technology center & innovation program.
- Overview of technology initiatives covering product launches, partnerships, and investments.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets and major ICT contracts.
Reasons to Buy
- Gain insights into Chipotle’s technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various product launches, partnerships, and investments.
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Table of Contents
Overview
– Brief information about the company, its business divisions, and its financials
Digital Transformation Strategy
– A summary of keydigital strategies/implementation efforts of the company
Accelerators, Incubators, and Other Innovation Programs
– Discusses the company’s key strategic units, innovation labs, incubation and accelerator programs dedicated to technology innovation
Technology Focus
– Lists the technology themes pertinent to the industry the company operates in and highlights the themes adopted by the company
Technology Initiatives
– Discussion about all the technology introductions & partnerships the company has entered
Investment
– Brief discussion about the investments made by the company to acquire new technologies
Partnership & Investment Network Map
– A bird’s eye view of all the partnerships/investments/acquisitions that the company has made in the last 3-5 years
ICT Budget and Contracts
– The company’s ICT budget segregated into hardware, software, and managed IT services
Key Executives
– Lists key executives and Digital Transformation Executives of the company, typically the key decision makers/influencers.
