Effects of the Color Purple on Mood and Behavior (2024)

The color purple is associated with a variety of meanings, including wisdom, creativity, royalty, power, ambition, and luxury. It can also represent magic, extravagance, peace, pride, independence, and wealth. As with other colors, purple is the subject of color psychology, which suggests that colors can have a powerful impact on moods and even behaviors.

Each color is thought to have its own effect, but the feeling that each color produces can vary based on experience and culture. Like other colors, purple can lead to differing feelings, emotions,and associations. Learning the color purple meaning and effects can help you understand why you may feel the way you do when you see it.

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If you're wondering what colors make purple, purple is a combination of the primary colors blue and red.

Effects of the Color Purple on Mood and Behavior (1)

Purple Meaning in History

The feelings that the color purple evokes are often due to cultural associations. Because purple is so strongly associated with royalty, people often perceive it as being a very regal color. These associations with royalty, as well as wealth, stem from the fact that the purple dye used in ancient times was very rare and extremely expensive.

The resources needed to create a dye in this color were much harder to come by since purple is uncommon in nature, and much more costly. So only the elite could use purple dye. These associations with extravagance and aristocracy persist to this day.

The color purple became associated with wealth and royalty because, oftentimes, the rich were the only individuals who could afford clothing and other household items that were dyed purple.

Around 1200 B.C.E., the city of Tyre (along the coast of ancient Phoenicia) began producing purple dye by crushing the shells of a small sea snail. The resulting color became known as Tyrian purple and was so well known it was mentioned in Homer's "Iliad" and Virgil's "Aeneid." Alexander the Great and the kings of Egypt also wore clothing colored with the famous Tyrian purple.

This connection with royalty was not just restricted to ancient times. Purple was the color of choice for the Purple Robe of Estate worn by Queen Elizabeth II on her way back to Buckingham Palace following her coronation in 1953.

Within the LGBTQ+ community, the purple on the pride flag represents non-binary gender identities. In the bisexual flag, the red and blue overlap to form purple, representing bisexuality.

Purple Meanings and Associations

Some of the symbolic meanings and associations with the color purple include:

  • Creativity
  • Emotionality
  • Enlightenment
  • Femininity
  • Imagination
  • Inspiration
  • Mystery
  • Rarity
  • Royalty
  • Spirituality

People often describe this color as mysterious, spiritual, and imaginative.

Wisdom and Spirituality

Purple also represents wisdom and spirituality. Its rare and mysterious nature perhaps causes it to seem connected to the unknown, supernatural, and divine.

Different shades of purple have different spiritual meanings. For instance, light purples are associated with light-hearted, romantic energies, while darker shades can represent sadness and frustration. In some parts of Europe, purple is associated with death and mourning.

Courage and Bravery

In the U.S., the Purple Heart is among the highest honors for bravery in military service. The award, originally called the Badge of Military Merit, was created in 1782 by George Washington to give to soldiers for commendable action. The color represents courage and bravery.

Personality

While by no means scientific, liking purple might mean that you have positive feelings about some of the main associations of the color. So if purple is your favorite color, it might signify that you have an artistic, thoughtful, and intuitive side.

You might also enjoy thinking about spiritual issues and the meaning of life. Of course, it might just mean that it is your favorite color due to your unique, individual associations and experiences.

Shades of Purple

  • Amethyst
  • Lavender
  • Lilac
  • Mulberry
  • Orchid
  • Plum
  • Puce
  • Pomegranate
  • Royal purple
  • Violet
  • Wine

How Do We Perceive Color?

Purple Is Unique and Exotic

Since purple does not often occur in nature, it can sometimes appear exotic or artificial. For this reason, it tends to be quite a polarizing color. People tend to either really love purple or really hate it.

Visually, purple is one of the most difficult colors to discriminate. It also has the strongest electromagnetic wavelength, being just a few wavelengths up from x-rays and gamma rays. For this reason, it is often used in visual illusions such as the lilac chaser illusion.

In writing, the phrase "purple prose" is sometimes used to describe writing that is extremely imaginative or even prone to exaggeration, hyperbole, or outright lies.

The Color Purple Meaning and Biology

When discussing color meaning, it's also important to recognize the role that various biological factors play in perceiving it. Several factors affect how the brain perceives the color purple, such as vision, light, and a person's interpretation of what the color represents.

Additional factors that can contribute to how a person perceives color are its hue, its level of saturation or purity, and how bright or dull it is. All these play into the frequency, wavelength, and energy associated with the color, which also changes how the eye and, subsequently, the brain perceive it.

That means that everyone's perception and interpretation of the color purple can be different.

Takeaways

Responses to the color purple can vary considerably from one person to the next. However, many feel that this color seems royal yet mysterious.

Notice how purple is used in the image that accompanies this article. Consider howthe color purple makesyou feel.Do you associate purple with certain qualities or situations?Recognizing how you interpret purple's meaning helps you understand why you may respond to it in a certain way.

Understanding How We See Color

Effects of the Color Purple on Mood and Behavior (2024)

FAQs

Effects of the Color Purple on Mood and Behavior? ›

Purple: relaxation, imagination, calmness

How does the color purple affect your mood? ›

From a colour psychology perspective, purple promotes harmony of the mind and the emotions, contributing to mental balance and stability, peace of mind, a link between the spiritual and the physical worlds, between thought and activity. Purple is: Uplifting. Calming to mind and nerves.

What emotion does purple provoke? ›

Purple is a blend of red's energy and blue's calm. The color calms the mind and nerves, but it can also bring joy and trigger creativity. Purple has long represented royalty and sophistication, but it's begun to lend itself toward artistic, creative brands as well.

What does the color purple say about your personality? ›

If your favorite color is Purple, your personality traits reveal that you are creative, emotional, enlightened, feminine, imaginative, inspiring, mysterious, rare, royalty, and spiritual kind of individual. You may exude artistic, thoughtful, calm, exotic, unique, and intuitive vibes.

What are the effects of looking at purple? ›

Emotional Balance

Purple possesses a unique balancing effect on our emotions. It harmonizes the fiery energy of red and the calming tranquility of blue, resulting in a color that can bring emotional stability and equilibrium.

What are 5 feelings that are associated with purple? ›

Purple Meanings and Associations
  • Creativity.
  • Emotionality.
  • Enlightenment.
  • Femininity.
  • Imagination.
  • Inspiration.
  • Mystery.
  • Rarity.
May 16, 2024

What does the color purple do to your brain? ›

The color purple stimulates the brain activity used in problem solving, while also being a feminine and romantic color. Purple is often used in women's cosmetic packaging.

What are the negative emotions associated with purple? ›

Purple is ambitious and self-assured, the leader. Too much of the color purple can promote or aggravate depression in some. It is one color that should be used extremely carefully and in small amounts by those who are vulnerable to these depressed states.

Does purple cause anxiety? ›

People with porphyrophobia may experience severe anxiety when they see or think of purple in any form, or it might be a reaction to specific shades of purple. They see the color as threatening. Like other phobias, porphyrophobia can negatively affect your mental health.

Is purple a feminine or masculine color? ›

The most notable gender difference can be seen in the color purple. The study reported that 23% of female participants chose purple as their favorite. No males chose purple as their favorite. The color spectrum was divided into two groups.

What does the color purple mean negatively? ›

However, like all colors, purple carries some negative meanings as well. In some cases, it represents sadness, particularly in European cultures, where it is sometimes connected to mourning. Purple can also be considered arrogant, emotional, and childish, particularly when used excessively.

What is the spiritual meaning of the colour purple? ›

Purple is associated with power, both earthly and spiritual. In healing, purple is used for mental disorders and also for becoming one with Spirit. In the aura purple signifies higher spiritual development.

What mental health is purple? ›

This color and the Amethyst quartz have long been associated with recovery from addiction. Addiction is difficult to bear, and it can be even more difficult to overcome. We're here to help.

What effect does purple have on psychology? ›

Creativity and Imagination

Hues of purple are both calming and stimulating for the mind, creating a harmonious balance that promotes imagination and creativity. It's a great color to surround yourself with when creating art and brainstorming your next project.

What is the trauma in the color purple? ›

Set in the rural of Southern United States in the early 20th century, The Color Purple describes the protagonist Celie who is cruelly abused by her stepfather and husband, and then suffers grievous psychological trauma leading to her traumatic symptoms, such as hyperarousal, intrusion and constriction.

What does color purple symbolize? ›

People surveyed in the United States and in Europe associate purple color with royalty, rarity, piety, magic, and mystery. When combined with pink, purple is also associated with femininity. The counterculture adoption of purple was recent, but its impacts have been lasting.

What emotion is associated with the color purple? ›

Purple combines the calm stability of blue and the fierce energy of red. The color purple is often associated with royalty, nobility, luxury, power, and ambition. Purplealso represents meanings of wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic.

What does purple mood color mean? ›

Purple is a complex color. On the mood ring, it's often associated with a sense of purpose and clarity. It is considered the color of enlightenment, deep thought and strong intuition.

What is the emotional quality of purple? ›

Purple as a Symbol of Emotional Balance

This color is associated with qualities such as spirituality, creativity, intuition, and calm. Balancing the passion of red with the tranquility of blue, purple represents harmony and emotional balance.

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