Tattoo Market Size and Forecast to 2030 (2024)

Global Tattoo Market size was valued at USD 1.78 Billion in 2022 and is poised to grow from USD 1.95 Billion in 2023 to USD 4.10 Billion by 2031, at a CAGR of 9.7% during the forecast period (2024-2031).

The global tattoo market has experienced significant growth and popularity over the past few decades. One of the key drivers behind the growth of the tattoo market is the rising demand for customized and unique designs. People seek tattoos that reflect their individuality and personal experiences, leading to a surge in demand for skilled tattoo artists who can create bespoke designs. This has fueled the expansion of tattoo parlors and studios worldwide. Technological advancements have also had a profound impact on the tattoo industry. Improved tattooing equipment, such as advanced tattoo machines and high-quality pigments, have made the process safer, more precise, and less painful for clients. Additionally, the introduction of laser tattoo removal technology has further boosted the market, as it provides an option for individuals who want to modify or eliminate existing tattoos. The influence of social media platforms has played a crucial role in popularizing tattoos. Tattoo artists and enthusiasts showcase their work on platforms like Instagram, creating a visual portfolio and attracting a global audience. This online exposure has not only increased the visibility of tattoo artists but also inspired people to get tattoos by showcasing various artistic styles and designs. The global market is characterized by a diverse range of products and services. Alongside traditional tattooing, the market encompasses other related segments such as temporary tattoos, tattoo aftercare products, and tattoo removal services. Temporary tattoos, including henna tattoos and water transfer tattoos, have gained traction among individuals who desire a temporary or experimental approach to body art.

US Tattoo Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Tattoo Market is segmented by type, application, end-user, and region. Based on type, the market can be segmented into temporary and permanent. Based on application, the market is segmented into skin, corneal, mouth and others. Based on end- user, the market is segmented into men and women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Analysis by Type

The permanent tattoo segment dominated the global tattoo market. Permanent tattoos involve the insertion of ink into the dermis layer of the skin using tattoo needles, resulting in long-lasting designs. This segment has traditionally been the primary focus of the tattoo industry and accounts for a significant portion of the market revenue. Permanent tattoos are favored by individuals seeking a lasting form of self-expression and body art, allowing them to showcase their unique designs and personal stories on their skin.

The temporary tattoo segment is the fastest growing segment in the global tattoo market. Temporary tattoos offer a non-permanent alternative to permanent ink and are typically applied to the skin's surface. This segment has gained popularity among a wide range of demographics, including young adults, teenagers, and even children. Temporary tattoos provide a temporary means of experimenting with body art without the commitment of a permanent design. They come in various forms, such as henna tattoos, water transfer tattoos, and temporary tattoo stickers, catering to different preferences and occasions. The temporary tattoo segment has experienced rapid growth due to its versatility, affordability, and the ability to change designs frequently, reflecting evolving fashion trends and personal preferences. Additionally, temporary tattoos are often used as a form of promotion or branding for events, festivals, and marketing campaigns, further contributing to the segment's growth.

Analysis by Location

The upper segment appears as the largest and most attractive product, representing the exposure fabric that continues to attract enthusiasts worldwide, Since it controls the largest share of the market, the upper arm has become a prime location for stunning and visually appealing tattoos. This control can be attributed to the visibility of the upper arm, allowing individuals to balance private expression and public display. Its outstanding reputation as a preferred tattoo destination coincides with the growing cultural acceptance of body art, with individuals seeking to display meaningful designs that are attractive and accessible Since there is a market due to its large share, the upper arm combines tradition and modernity.

The fastest-growing segment of the global tattoo market is showing up across the chest, reflecting a significant shift in consumer preferences. The cocoon has rapidly gained popularity, displaying a tendency towards large tattoos and elaborate designs. This piece is enhanced not only by its expansive canvas that allows for masterpieces but also by the symbolic importance that individuals place on decorating this central part of the body. The Chest is a fascinating tapestry for storytelling, through ink, with increasing demand for stunning multi-dimensional designs. The growing popularity of chest tattoos is driven by the desire to have a unique and customized body that can be highly personalized and visually stunning -Seen as a canvas.

North America dominated the global tattoo market. North America has been a hub for tattoo culture and has witnessed a significant rise in the popularity of tattoos over the years. The region has a well-established tattoo industry, with a high concentration of skilled tattoo artists, renowned tattoo studios, and a strong demand for both traditional and contemporary tattoo designs. The cultural acceptance of tattoos in North America, along with a large population of tattoo enthusiasts, contributes to its dominance in the global market.

The Asia Pacific region emerges as a rapidly expanding market with immense potential for industry players to tap into in the foreseeable future. The increasing interest of the younger population in body art serves as a driving force behind the growth of the global tattoo market. Moreover, the rise of body art training institutes across various areas contributes to the growing demand for tattoos. Experts in the industry highlight the significant number of young individuals in India who have opted for creative professions, including tattoo artists, by leaving their corporate jobs in pursuit of more fulfilling career prospects. This trend showcases the evolving landscape of the tattoo industry and the opportunities it presents in the dynamic Asia Pacific market.

Drivers

Growing number of studios and spa clinics

• The global demand for body art is driven by the growing number of studios and spa clinics offering body piercing services. Additionally, the rise in body art and piercing-related educational institutions has contributed to an increase in professionals specializing in delivering high-quality services, including body piercing and body art removal services. These developments have elevated the popularity of body decoration worldwide, attracting a broader audience and driving the demand for tattoo services in recent years.

Restraints

Increasing prevalence of skin reactions and allergies

• The increasing prevalence of skin reactions and allergies resulting from piercing treatments has a negative impact on the global demand for tattoo services. The repetitive injection of ink during the tattooing process can lead to inflammatory tumors or keloids, causing concerns among customers. Furthermore, there is a risk of exposure to infectious diseases like hepatitis C, hepatitis B, and tetanus when unhygienic equipment is used by professionals at tattoo parlors. These factors discourage a significant number of individuals from seeking such services, thus impeding the overall demand for tattoo services globally.

Global Tattoo Market market will be characterized by intense competition, with both domestic and internationally recognized players vying for market share. Key industry participants employ two main strategies to maintain their position: expanding their global presence by establishing new studios and investing in marketing and promotional endeavors. These prominent players enjoy the advantage of a well-established consumer base on a global scale. Their extensive network of studios worldwide acts as a deterrent for new entrants looking to penetrate the industry.

Top Player’s Company Profiles

• Celebrity INK (Thailand)

• Aliens Tattoo (India)

• Fulham Tattoo (UK)

• Cloak and Dagger London (UK)

• Vivid Ink (UK)

• Radical Ink (Romania)

• BodyCanvas (India)

• Devil'z Tattoo (India)

• Rock n'Roll Tattoo and Piercing (UK)

• Three Kings Tattoo (US)

• Tattoo Temple (China)

• Tattoo Mania (France)

• Amsterdam Tattoo Museum (Netherlands)

• Inked Magazine (US)

• Inkaholik Tattoos (US)

• Berlin Ink Tattooing (Germany)

• La Mano Zurda Tattoo (Spain)

• Black Sheep Tattoo (Australia)

• Sake Tattoo Crew (Belgium)

• Tattoo Revolution (Sweden)

Recent Developments

• In March 2023, Ishan Rana, a tattoo artist hailing from Vadodara, India, achieved a remarkable feat by setting a Guinness World Record. Over a period of 91 consecutive hours, Rana tattooed a total of 74 tattoos on 64 individuals. The inking marathon commenced on March 3rd and concluded on March 7th.

• In February 2023, Oleander Tattoo, a studio based in Ravenswood, Chicago, US, made an announcement regarding their expansion plans. The studio intends to hire additional artists and organize fundraisers for non-profit organizations, showcasing their commitment to growth and community engagement.

• In February 2022, Mad Rabbit, a US-based skincare brand specializing in natural and clean tattoo care, secured a fresh funding round amounting to USD 4 million. This investment will facilitate the brand's expansion in terms of retail presence and product portfolio, underscoring their ambition to cater to the evolving needs of tattoo enthusiasts.

• In January 2022, Société Bic S.A., a French manufacturer of writing instruments, acquired Inkbox Ink Inc., a Canadian brand specializing in semi-permanent and Direct-to-Consumer (DTC) body art. The acquisition, valued at USD 65 million, represents Société Bic S.A.'s strategic move to enhance its DTC capabilities in the body art category through the acquisition of Inkbox Ink Inc.

• In July 2021, Ephemeral, a US-based brand in the tattoo industry, successfully raised approximately USD 20 million in funding merely four months after its launch. The significant investments garnered by Ephemeral highlight the rapid evolution and growing interest in tattoos as a prominent category within the beauty industry on a global scale.

• One key market trend in the global tattoo market is the increasing demand for natural and clean tattoo skincare products. Consumers are becoming more conscious about the ingredients used in tattoo aftercare and are seeking products that are gentle on the skin and promote healing without harmful chemicals. This trend is driving the development and availability of natural and clean skincare brands specifically tailored for tattoo care, catering to the growing needs and preferences of tattoo enthusiasts.

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global tattoo market analysis, the market is witnessing significant growth driven by factors such as the increasing acceptance and mainstream popularity of tattoos as a form of self-expression. The dominant segment in the market is skin tattoos, which are widely recognized and adopted in the fashion and beauty industry. The Asia Pacific region stands out as the fastest growing segment, fueled by the rising interest of the younger population in body art and the establishment of numerous studios and educational institutions. However, the market also faces challenges such as potential health and safety risks associated with tattooing. The intense competitive rivalry among domestic and internationally renowned players is a distinguishing characteristic of the market, with key industry participants focusing on expanding their global footprint and investing in marketing and promotional activities. Notable companies in the global tattoo market include Celebrity INK, Aliens Tattoo, Fulham Tattoo, and Three Kings Tattoo, among others. Overall, the global market presents both opportunities and challenges, with evolving trends such as the demand for natural and clean tattoo skincare products shaping the industry's landscape.