Trending Color: Gen Z Purple (2024)

FAQs

Trending Color: Gen Z Purple? ›

Now though, there's a new colour phenomenon on the block, and graphic designers are calling it 'Gen Z Purple. ' The colour has been dominating many brand's aesthetics, and is not just one colour but an array of lilacs and lavenders!

It's not just ONE shade. Instead, it's a general vibe of colors that fit the description. Gen Z Purple a purple that's somewhere between lavender and lilac, and is usually bright and saturated.

Softened pinks and oranges continue to transform and lilac increasingly becomes an important color for the Generation Z market. Elevating these shades further is the resemblance to sci-fi or high shine looks, creating energy and a dramatic appeal.

With color fashion trends coming on strong in 2023, the fashion world has especially embraced shades of violet. Even though purple can be seen as a bolder color, it can also act as a versatile one too. It works with various color combinations.

If Millennials had pink, then Gen-Z, it seems, has yellow. Since 2017, internet culture critics have been proclaiming “Gen-Z Yellow” — a bright, sunny, impossible-to-ignore hue — as the generation's defining colour.

Both peachier and darker terracotta colors are coming through as an alternative to the once-pervasive millennial pink, and can even be used in combination.

As the name suggests, there is something very mysterious about Mystic Purple colour. A soft shade of violet creates ripples of soul-soothing vibe in every soul. A perfect shade for your or kid's study room, this hue radiates calmness, serenity, and tranquillity.

The light shade of violet expresses two sets of emotions and brings them into harmony with each other: cheerfulness and calmness. By visually communicating two very contrasting feelings, Digital Lavender appeals to both design experts and consumers.

Gen z high waisted jeans is royally rewriting the denim rulebook, from classic high-waisted jeans to experimental low-rise cuts, crop shirts, dungarees, corsets and more. Denims have received the much needed attention and have gone from a comfortable option to a style statement now in gen z fashion trends.

That is until now, because there's just no ignoring the purple fashion trend. One of the biggest spring/summer 2024 trends to come out of the catwalk (alongside orange and monochrome), it has firmly put Barbiecore behind us. It's official: purple is the new pink.

Why is purple such a popular color? ›

Purple is a blend of red's energy and blue's calm. The color calms the mind and nerves, but it can also bring joy and trigger creativity. Purple has long represented royalty and sophistication, but it's begun to lend itself toward artistic, creative brands as well.

The Color Purple is a 2023 American musical period drama film directed by Blitz Bazawule. Marcus Gardley's screenplay is based on the stage musical of the same name, which in turn is based on the 1982 novel of the same name by Alice Walker.

Now though, there's a new colour phenomenon on the block, and graphic designers are calling it 'Gen Z Purple. ' The colour has been dominating many brand's aesthetics, and is not just one colour but an array of lilacs and lavenders!

Laurie Pressman, the vice president of the Pantone Color Institute, shares her insights on Gen Z in an interview with Fast Company. She describes Gen Z as being associated with vibrant and cheerful yellows, a color palette that symbolizes their positive and optimistic perspective.

Generation Z, sometimes known as “zoomers,” is the demographic cohort that comes after millennials and proceeds Generation Alpha. Members of the Gen Z years were born between 1997 and 2012. So as of 2023, the Gen Z age range is anywhere from 11 to 26.

The colors represent the triad, where Red is the X axis, Green is the Y axis, and Blue is the Z axis.

Violet is a true color that appears in the rainbow, a light shade that combines blue and red wavelengths. On the other hand, indigo is darker, sitting between blue and violet in the spectrum; it's less common in everyday use now. Lastly, purple isn't in the rainbow at all.

Magenta is a purplish-red color. It is considered a dark pink or tint of pink. In the HSV (RGB) color wheel, magenta is a secondary color, made using red and blue.