GITNUX MARKETDATA REPORT 2024
Statistic 1
"Lego is the number one world's favorite toy brand, according to a survey conducted among 4,784 respondents in 25 countries."
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Statistic 2
"Barbie, originating in the United States, is the most recognized toy with a massive 97% global awareness."
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Statistic 3
"As of 2020, the Lego Group's revenue amounted to about 5.6 billion U.S. dollars."
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Statistic 4
"The global toys market size was valued at USD 105.2 billion in 2020."
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Statistic 5
"By 2025, the online toys sales segment is expected to reach around 34 billion U.S. dollars."
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Statistic 6
"Roughly 51% of consumers chose to shop for toys at mass merchandisers, which was the most popular option in 2020."
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Statistic 7
"As of 2020, Hot Wheels were the most popular toys among boys aged 6-8 in the US."
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Statistic 8
"Revenue from Star Wars toys in North America amounted to 225 million U.S. dollars in 2019."
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Statistic 9
"NERF was the 3rd most popular toy brand in the UK, according to a 2020 survey."
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Statistic 10
"In 2019, around 41.4% of respondents from Japan stated that Lego was their most frequently purchased toy brand."
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Statistic 11
"With approximately 343.15 million units sold in 2018, “L.O.L. Surprise!” dolls were among the top-selling toys worldwide in 2018."
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Statistic 12
"As of 2019, the Barbie brand was valued at $931 million, making it one of the most valuable toy brands globally."
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Statistic 13
"As of December 2020, Funko POP! was the number one best selling action figure brand in the U.S."
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Statistic 14
"Approximately 51% of boys and 43% of girls favored LEGO as their number one toy of choice in 2020."
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Statistic 15
"The global educational toys market was valued at $34.59 billion in 2020 and is projected to reach $64.31 billion by 2027."
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Statistic 16
"American toy company Hasbro generated approximately $5.47 billion in total net revenues in 2019."
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Statistic 17
"The global jigsaw puzzle market size was valued at $9.1 billion in 2020."
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Statistic 18
"The video game console segment was the highest grossing part of the toy industry in 2019, generating $15.21 billion."
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Statistic 19
"Board games and puzzles accounted for a spend of $2 billion in the U.S. toy market in 2019."
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Statistic 20
"In 2020, 23% of U.S. consumers reported buying more toys than in the previous year."
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